Le Dico du Produit

  • mise à jour : 06 juillet 2022
  • 1 minutes
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Pour tout comprendre sur le monde du Produit de A à Z, retrouve tous les mots de notre univers expliqué par les Thiguys et Thigirls : un glossaire complet et détaillé de notre jargon en Product Management, Product Design et Product Marketing ! 

1,2, 3

2 vérités 1 mensonge (atelier)

20/20 vision (atelier)

6to1

A

A/B Test

AARRR

Accessibilité

Adhérence

AEIOU

Aha Moment

Airplane Game (Atelier)

Anomalie

API

ART (Agile Release Train)

B

Backlog

Battle Cards

Benchmarking

BDD (Behaviour Driven Development)

Big Idea (atelier)

BRASS

Burn-up/Burn-down chart

Buy a feature (atelier)

Buyer Journey

Buyer Personae

Buyer Research

C

CAC (Coût d’Acquisition Client)

Card Sorting (atelier)

Celebration grids (atelier)

Chapter

Chapter Design

Cohorte

Component Team

Conversion

Copywriting

CPO (Chief Product Officer)

Crazy 8

Critères d’acceptation

Critères de Bastien et Scapin

Customer Benefits

Customer eXperience

D

Daily

Data Visualisation

Deep Learning

Definition of Done (DoD)

Definition of Ready (DoR)

Delegation Poker

Delivery

Dérisquer

Design Kit

DesignOps

Design Sprint

Design System

Design Thinking

Dette Produit

DevOps

E

Elevator Pitch

EPIC

Étude Qualitative

Étude Quantitative

Experience Map

F

Feature team

Feedback Loop

Fibonacci

Fiche Kaizen

G

Gherkin

Give and Take (atelier)

Give them a hot tub (atelier)

Go-To-Customer

Go-To-Market

Guild

H

HIPPO

How-Now-Wow (atelier)

I

ICE

Ideal Customer Profile

Impact mapping

Impact team

Inbound Marketing

Intelligence artificielle

Intelligence artificielle générative

INVEST

J

Jobs To Be Done (JTBD)

K

K-factor

Kanban

KANO

KPI (Key Performance Indicator)

Kudo Cards (atelier)

L

Large-Scale Scrum (LeSS)

Lead Time

Lean startup

Legacy

Les 10 règles heuristiques d’utilisabilité de Jakob Nielsen

M

Machine learning

Market research

Market sizing

Messaging

Microservices

Mockup, wireframe

MoSCoW

MVP

N

Net Promoter Score

O

OKR (Objectifs & Key Results)

Outbound Marketing

P

Persona

PIE

PI Planning

Pizza team

POEMS

Positioning

Pricing

Product Box

Product Designer

Product Discovery

Product Manager

Product Market Fit

Product Marketing

Product Owner

Produit Responsable

Program Board

Program Increment

Prototype lo-fi & hi-fi

Q

QA Analyst

R

Réseaux de Neurones Artificiels

Rétention

Rétrospective

RICE

Roadmap

S

SAFe

Sales Collaterals

Sales Enablement

Scénario de test

Scrum

Scrum master

Scrum of Scrum (SoS)

Scrumban

Segmentation

Service Blueprint

Service Design

Shape up

Show and Tell (atelier)

ShuHaRi / Niveaux de maîtrise SCRUM

Smoke Test

Spead Boat (atelier)

Sprint

Sprint Planning

Sprint Review

Squad

Storytelling

Story Map

Story Points

T

Task Flow

TDD (Test-Diven Development)

Team Competency (atelier)

Time to market

Tone of voice

Triangle Heatmap

U

UI

Unfair Advantage

Unique Selling Proposition

User eXperience

User Journey

User Research

User Story

UX Writing

V

Value Proposition

Value Stream

Vélocité

Viralité

W

Win/Loss Analysis

Wireflow

Le dico du produit

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La newsletter Product Management.

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