product management

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Product management

B2E : 7 challenges you’d better be ready for

They’re often pushed to the background, yet their impact is very real. B2E products — aimed at employees — hide some formidable traps for PMs who..

16 April 2025

product management

Medtech: “When a product touches health, every detail becomes vital”

You don’t design a Medtech product—healthcare technology—the same way you would a traditional product. We’re not talking about optimizing the..

7 April 2025

product management

Who framed OKRs?

It’s safe to say that OKRs are far from universally embraced. The framework sparks intense debate within the Product ecosystem, with staunch..

17 March 2025

product management

“Product Leaders: it's time to break the glass ceiling!”

Finding one’s place as a Product Leader in a large company is a real challenge, which doesn’t seem to be getting easier over time. It almost seems..

26 February 2025

product management

Product Owner and Scrum Master: salvaging a sometimes difficult relationship

The Product Owner and the Scrum Master (referred to as "PO" and "SM" in this article) are two fundamental roles in agile methodologies. Initially..

24 February 2025

product management

Why a strong Product team doesn’t need a Product Manager

The Product Manager (PM) is often seen as the conductor of a Product team, but is this perspective always relevant? What if a team that relies too..

10 February 2025

product management

The Product methods reshaping the energy industry

Environment, economy, and energy: three pivotal battlegrounds of our century. Today, digital solutions are no longer optional but an essential lever...

3 February 2025

product management

LPC barometer 2024: women’s salaries lagging behind

A sobering truth surfaces as 2025 begins. The LPC 2024 Barometer continues to reveal alarming salary disparities between men and women, particularly..

29 January 2025

product management

The Fantastic Four: these Product roles that change everything

Creating a high-performing product is no longer enough. In 2025, impact takes precedence. Product Marketing Manager, Design System Manager, Product..

20 January 2025

product management

B2E : 7 challenges you’d better be ready for

They’re often pushed to the background, yet their impact is very real. B2E products — aimed at employees — hide some formidable traps for PMs who..

16 April 2025

product management

Medtech: “When a product touches health, every detail becomes vital”

You don’t design a Medtech product—healthcare technology—the same way you would a traditional product. We’re not talking about optimizing the..

7 April 2025

product management

Who framed OKRs?

It’s safe to say that OKRs are far from universally embraced. The framework sparks intense debate within the Product ecosystem, with staunch..

17 March 2025

product management

“Product Leaders: it's time to break the glass ceiling!”

Finding one’s place as a Product Leader in a large company is a real challenge, which doesn’t seem to be getting easier over time. It almost seems..

26 February 2025

product management

Product Owner and Scrum Master: salvaging a sometimes difficult relationship

The Product Owner and the Scrum Master (referred to as "PO" and "SM" in this article) are two fundamental roles in agile methodologies. Initially..

24 February 2025

product management

Why a strong Product team doesn’t need a Product Manager

The Product Manager (PM) is often seen as the conductor of a Product team, but is this perspective always relevant? What if a team that relies too..

10 February 2025

product management

The Product methods reshaping the energy industry

Environment, economy, and energy: three pivotal battlegrounds of our century. Today, digital solutions are no longer optional but an essential lever...

3 February 2025

product management

LPC barometer 2024: women’s salaries lagging behind

A sobering truth surfaces as 2025 begins. The LPC 2024 Barometer continues to reveal alarming salary disparities between men and women, particularly..

29 January 2025

product management

The Fantastic Four: these Product roles that change everything

Creating a high-performing product is no longer enough. In 2025, impact takes precedence. Product Marketing Manager, Design System Manager, Product..

20 January 2025

product management

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B2E : 7 challenges you’d better be ready for

They’re often pushed to the background, yet their impact is very real. B2E products — aimed at employees — hide some formidable traps for PMs who..

16 April 2025

product management

Medtech: “When a product touches health, every detail becomes vital”

You don’t design a Medtech product—healthcare technology—the same way you would a traditional product. We’re not talking about optimizing the..

7 April 2025

product management

Who framed OKRs?

It’s safe to say that OKRs are far from universally embraced. The framework sparks intense debate within the Product ecosystem, with staunch..

17 March 2025

product management

“Product Leaders: it's time to break the glass ceiling!”

Finding one’s place as a Product Leader in a large company is a real challenge, which doesn’t seem to be getting easier over time. It almost seems..

26 February 2025

product management

Product Owner and Scrum Master: salvaging a sometimes difficult relationship

The Product Owner and the Scrum Master (referred to as "PO" and "SM" in this article) are two fundamental roles in agile methodologies. Initially..

24 February 2025

product management

Why a strong Product team doesn’t need a Product Manager

The Product Manager (PM) is often seen as the conductor of a Product team, but is this perspective always relevant? What if a team that relies too..

10 February 2025

product management

The Product methods reshaping the energy industry

Environment, economy, and energy: three pivotal battlegrounds of our century. Today, digital solutions are no longer optional but an essential lever...

3 February 2025

product management

LPC barometer 2024: women’s salaries lagging behind

A sobering truth surfaces as 2025 begins. The LPC 2024 Barometer continues to reveal alarming salary disparities between men and women, particularly..

29 January 2025

product management

The Fantastic Four: these Product roles that change everything

Creating a high-performing product is no longer enough. In 2025, impact takes precedence. Product Marketing Manager, Design System Manager, Product..

20 January 2025

product management

"The 5 challenges I foresee for digital organizations in 2025."

Digital organizations are continuously changing to adapt to the constraints and contexts they face. 2025 will be no exception. Benjamin Danel,..

15 January 2025

product management

"Agile isn’t dead, but we must kill it"

André Baken, a digital transformation expert, recently published a LinkedIn post declaring that Agility is dead, sparking a heated debate on the..

6 January 2025

product management

The Discovery Discipline method: the 7 F.O.C.U.S.E.D. steps

The Discovery Discipline method, with its F.O.C.U.S.E.D framework, has established itself as a benchmark in the world of Product Discovery. Proven at..

19 December 2024

product management

"Business and Tech: a love story that’s taking too long to unfold"

In this opinion piece, co-founder and managing director of Thiga Alexandre Irrmann-Tézé analyzes the persistent tensions between Business and Tech —..

18 December 2024

product management

The OKR method for Product teams

This article is an extract from our latest book, Product Academy Volume 3 dedicated to Product organizations. This book is aimed at anyone who wants..

20 November 2024

product management

“It’s the Wild West!”: E-tailer's rush to AI

Since its advent, artificial intelligence (AI) has revolutionized numerous sectors, and e-commerce is no exception. On the contrary, online retailers..

18 November 2024

product management

The 4 essential soft skills of a good Product Manager in 2025

While Product Managers often master the technical aspects of their role, many underestimate the importance of soft skills. Yet, being able to..

13 November 2024

product management

CPTO or CTPO: the emergence of a new Product role?

Who is this strange being? He's neither just Chief Product Officer (CPO), nor just Chief Technical Officer (CTO). He is both. In February 2022, there..

30 September 2024

product management

Why and how to use ChatGPT as a Product Manager?

ChatGPT is a language model developed by OpenAI designed to understand and generate text fluidly and consistently. For a Product Manager, ChatGPT can..

17 September 2024

product management

Product Manager: Role, Salary and Career Path

Everything you always wanted to know about being a Product Manager (but were afraid to ask).

20 August 2024

product management

Work on Your Product Vision

20 August 2024

product management

How the “Product Leadership Programme” Transforms Product Careers

Returning to school when you're a seasoned professional with significant responsibilities might seem surprising. However, many Product leaders walk..

17 July 2024

product management

From PM Software to PM Hardware: The 5 Lessons I Learned

Nampoina Rakotoniaina, Head of Product and Product Coach at Thiga, has just had his first experience within a company that designs physical products...

8 July 2024

product management

"It was never a question of ranking discovery as something superior to delivery."

Rémi Guyot, who co-wrote the book Discovery Discipline with Tristan Charvillat, questions in this opinion piece the consequences of excessive and..

24 June 2024

product management

Gherkin Language: Your Ally for Writing User Stories

As a Product Manager, ensuring that all stakeholders fully understand User Stories is one of your major challenges. BDD can help you to do so.

19 June 2024

product management

You can’t choose between Scrum and Kanban ? Take the test...

Whether you're already committed to one of the two most popular agile frameworks or you're looking for the best one to answer your needs, explore the..

2 May 2024

product management

How to incorporate AI into your product

In 2024, Artificial Intelligence (AI) confirms its status as a technological revolution and a crucial strategic lever. Through the feedback from our..

24 April 2024

product management

Application redesign: an essential media strategy

Today, 68% of the French prefer digital, leaving newspapers for information just a click away. To stay in the race, media outlets must therefore..

17 April 2024

product management

Data : the new playground for Product Managers

Now that collective awareness of the potential value of Big Data has risen, fueled by Artificial Intelligence, teams working on these types of..

15 April 2024

product management

Product Leaders : where are the women ?

Marion Darnet is the founder of Pachamama, a Product career agents collective. She’s also the co-founder of L’Avant-Garde, a community of 100 female..

5 April 2024

product management

How to conduct effective discovery?

Are you convinced by discovery, but are too quick to give up because of a complex vision of the approach? In this episode, our consultant and trainer..

3 April 2024

product management

Marty Cagan's method for successful Product transformation

Sebastian Nankervis and Elias Ghali, Organization Coaches at Thiga, have read Marty Cagan's latest book, out today. Here's what they learned from his..

19 March 2024

product management

Product Ops, the missing piece in your Product organization

Like me, you're probably hearing more and more about Product Ops. Is this just a coincidence? No, it's a deeper issue, and one that's set to continue..

15 March 2024

product management

What does the future hold for the Product Manager in 2024?

In the 10 years since Thiga was founded, the job of a Product Manager has evolved considerably. 2024 should be no exception, particularly with the..

15 March 2024

product management

“Beyond the build trap: Becoming truly product led” by Melissa Perri

Melissa Perri, CEO @Produx Labs, explains how to create a 'Product led' organization in which the product is the engine of growth and each department..

3 July 2023

product management

“Finding balance in the chaotic serene world of tech” by Sylvain Grande

In this talk Sylvain Grande, CPO @PayFit France, discusses the various developments in the tech market over the past 4 years. He explains the..

3 July 2023

product management

Discover our original series

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Our exclusive series to enhance your product culture

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Relive all the highlights of La Product Conf 2024

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16 VIDEOS AVAILABLE

Relive the must-see moments of the Product Management Festival

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Our best resources

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Product Management in 14 rules! Build the right product and build it right! A guide to agile Product Management

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Product Oriented Organisations

We met with 30 Product Directors and combined their advice with our own experience to give you concrete, actionable advice. Product organizations will no longer hold any secrets for you!

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Product Management Toolkit

How to prioritize and perform? What tools should you use? Download our Product Management Toolkit: 14 templates for creating the right roadmap for your users, monitoring and consolidating it during the delivery phases.

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Our best resources

Agile Product Management

Product Management in 14 rules! Build the right product and build it right! A guide to agile Product Management

Learn more

Product Oriented Organisations

We met with 30 Product Directors and combined their advice with our own experience to give you concrete, actionable advice. Product organizations will no longer hold any secrets for you!

Learn more

Product Management Toolkit

Learn more